About me

Award-winning Associate Creative Director with 20+ years' experience in creative direction,
copywriting, integrated campaign development, and conceptual leadership across major
global brands. Skilled in 360 campaigns, digital content, TV, OOH, social, and brand storytelling.

Strong track record in team leadership, cross-functional collaboration, and driving creative
effectiveness. Adept at managing stakeholders, delivering high-impact multi-market work, and
mentoring high-performing creative teams. Experienced across tech, finance, FMCG, sport,
entertainment, retail, and charity sectors.

I have:
- Got SSC Napoli to help make deliveries over the busy Christmas period
- Helped a lady order her shopping while being attacked by territorial squirrels
- Made the nation get excited for the biggest baking event on TV
- FINALLY revealed the truth behind why the sky is blue and what, exactly an Arancini ball is
- Turned an Echo Dot into a sled
- Encouraged school children to write to the Prime Minister
- Got mums across the UK sharing motherhood stories on Mother's Day - through a Facebook Canvas ad
- Taught 200,000 (and counting) people how to open a bottle of beer using a piece of paper
- Turned The Cutty Sark into a photo opportunity as iconic as The Leaning Tower of Pisa
- Changed the way women experiment and purchase makeup
- Been nominated for awards and won a few too

I like to be creative at every opportunity. To that end, in my spare time, (and when not raising two children!)
I enjoy photography, illustration, writing (I've had a short story published in an eBook compilation and
self-published two eBooks) and...gardening.

Skills

Branding, concepting, Content, Copywriting, Creative, Creative Direction, Email Marketing, Radio writing, Social Media, TVC writing

Sector Experience

Advertising, Audio / Visual, Communications

Awards

Campaign Media Awards Shortlist, CIM Awards Shortlist, DMA Award Shortlist, The Drum Award, The Drum Award Shortlist, The Drum Awards Marketing

Clients

Allianz Insurance, Amazon, American Express, Argos, BBC, British Airways, Chiquita, Clover, Danone, Dogs Trust, Ford, Head & Shoulders, Hellmann's, Hovis, Hyundai, Kraft Foods, Lenovo, Manchester United, Max Factor, Natwest, Nissan, NOW TV, RBS, Royal bank of Scotland, Sky UK, Sony, the Balvenie, Unilever, Universal Pictures, volkswagen, Vue Cinemas, Wilkinson Sword, WWF UK