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About me

An experienced Creative Director and ex Journalist with a track record of success within blue chip global media organisations who has delivered creative work and set up international brand partnerships that not only contributed to the profitable growth of the organisations but also secured multiple industry awards for the organisation.

Head of Creative | Channel 5 |

Responsible for creating media partnerships, overseeing all design and managing creative output as well as maintaining the brand values for Channel 5.

In comparison to decreases at the other broadcasters, channel share increased from 4.1% to 4.27% with ABC1s now at a record 44% of this.

Brand tracker showed that 36% of the population felt Channel 5 was a brand on the up. This leapt to 49% in the 16-34 demographic.

Directly contributed to 5 years of consecutive annual operating profit for the first time in its history.

VOD platform grew exponentially rising from below 2,000,000 registered users to well over 4,000,000 in this period with a growth of 20% in my final full year.

Channel of the Year at Edinburgh in 2018, Royal Television Society and Broadcast in 2020. Each award raising the brand's reputation with advertisers and in the broadcast industry, the wider press and the public as a whole. These were significant factors in attracting more upmarket viewers to the channel with Channel 5 the only PSB increasing ABC1 share, up 3%.

Succession of Promax awards as well as a D&AD pencil and Cannes Lion; these wins were a significant factor in ensuring staff retention rate in the Creative team was 100% as well as filling 3 key senior roles that were created.

Creative Director | Paramount, MTV, Nickelodeon, Comedy Central - CEEI | Q3-Q

A 3 month secondment managing an international pipeline of content from the US and Amsterdam as well as local origination.

Created closer integration between the Warsaw & Budapest teams meaning various vacant positions could be made redundant and external roles could be handled internally. Department size reduced by 10% as a result with freelance costs down by 26% YOY.

Partnered with Vodafone in Hungary to create a Christmas Pop-Up Channel in a deal worth €500,000 to Viacom.

Won 4 Promax Europe Gold Awards, crucial to motivating the team following on from the restructure.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationMarden: United Kingdom

Working LocationsWashington: United States

Skill LevelSenior, Director

LanguagesEnglish, French - Basic

Tagged Job TitlesCreative Director, Head of Creative, Graphic Designer

Recommendations

Currently No Recommendations

Skills

art director, Copywriting, creative, Creative Direction, creative strategy, design, Digital Marketing, integrated campaigns, Motion Graphics, Print, Production

Sector Experience

Broadcasting, Charity / Not for profit, Digital (SEO, PPC, SEM...)

Clients

ActionAid, Channel 5, Sky UK

Awards

Cannes Lions - Gold, D&AD Award - Yellow Pencil/White pencil

Trade Associations

Promax

CV / Resume

Rob's CV/Resume

Activity

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Followers17 Following1

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Creativepool member since 15 December 2020

Work
Articles
AchievementsAchieved
Activity

Rob's work

Celebrity Big Brother

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