About me

I have two decades of creative thinking experience within the visual communication profession. As a senior creative I have a developed skill for making connections, my knowledge and insight through years of artistic theory, application and reflection have nurtured an intuitive understanding of what is a great creative idea. A great creative idea communicates immediately, creating a reaction from the viewer, it is often audible - a sigh, a grunt, a laugh or a gasp; it may command a smile or elicit a tear. A great idea can be articulated while not having to be explained, facilitating consensus or spurring debate, it may generate enthusiasm or happiness, or be angry, violent or calming.

A great idea is not taken from a design manual, it isn't the result of combining parts of three or more ideas or the latest computer technique, trend, gimmick or style. A great creative idea requires no thought but at the same time stimulates thinking.
"The best graphic design does more than capture attention and make the audience linger. It prolongs the encounter, compelling the reader not only to notice but to remember."   - Edward De Bono

Thanks for visiting and I hope you enjoy a selection of my ideas.

Reynold's Inspiration Pool

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