About me

I have many years of creative thinking experience within the visual communication profession. As a seasoned creative I have a developed skill for making connections, my knowledge and insight through years of artistic theory, application and reflection has nurtured an intuitive understanding of what is a great creative idea.
A great idea communicates immediately, creating a reaction from the viewer, it is often audible - a sigh, a grunt, a laugh or gasp; it may command a smile or elicit a tear. A great idea can be articulated while not having to be explained, facilitating consensus or spurring debate, it may generate enthusiasm or happiness, or be angry, violent or calming.

A great idea is not taken from a design manual, it isn't the result of combining parts of three or more ideas or the latest computer technique, trend, gimmick or style. A great creative idea requires no thought but at the same time stimulate thinking.
"The best graphic design does more than capture attention and make the audience linger. It prolongs the encounter, compelling the reader not only to notice but to remember."

 - Edward De Bono

Thanks for visiting and I hope you enjoy a selection of my ideas.


Adobe XD, Advertising, Apple OS X, Branding, Creative Direction, creative thinking, Desktop Publishing, Digital Art, Digital Marketing, Digital Strategy, dtp, Editorial Design, Email Design, Exhibition Design, final cut pro, Framemaker, Graphic Design, HD Film, Health & Safety, Hype, Icon Design, Illustration, illustrator, InDesign, Interface Design, keynote, Photo Editing, Photography, Photoshop, powerpoint, PR, Pre-Press, Retouching, sketch, Teaching / Lecturing, Technical / Functional Documents, Typography, UX/UI, Visual Layout, Visualising

Sector Experience

Advertising, aerospace, Automotive, Brand Management, Communications, Creative Services, Creative thinking, Cyber Security, Design, Digital (SEO, PPC, SEM...), Education, Government, Information & Advice, International, marine, Marketing, Military & Defence, New Media, Photography, Print, Publishing, Trucks, User training


Guardian Student Newspaper Design Awards 1988, Guardian Student Newspaper Design Awards 1989, MOD Design Awards 2002


2inspire, ABF, BAE Systems, BFSWS, British Army, British Legion, Business Magazines, Country Life Magazines, Department for Education, Eco Bean, Forces Health Promotion, Homestart, Hospex, Jets Academy, KroozeCafe, Leyland Trucks, Littlefish, Ministry of Defence, Ministry of Justice, Multipart, MV Commercial, NATO, RAF, RCN, Relate, SSAFA, Sulzer

#195 Ranked Creative Director
Currently No Recommendations
Perm, Freelance, Part time, Remote
Skill Level
Senior, Director
English, Ich kann ein bisschen deutsch sprechen.
Creativepool member since 9 June 2015