About me

I have many years of creative thinking experience within the visual communication profession. As a seasoned creative, I have a developed sense of what answers and what does not answer the design brief. Growing my knowlege and insight through years of application, theory and experience of what is a good creative idea.

A good idea communicates immediately it creates a reaction from the viewer, it is often audible - a sigh, a grunt, a laugh or gasp. It may command a smile or elicit a tear. A good idea can be articulated while not having to be explained, it may generate enthusiasm or happiness, or be angry, violent or calming, facilitating consensus or spurring debate.

A good idea is not taken from a design manual, it isn't the result of combining parts of three or more ideas or the latest computer technique, trend, gimmick or style. A good creative idea requires no thought but at the same time stimulate thinking.

"The best graphic design does more than capture attention and make the audience linger. It prolongs the encounter, compelling the reader not only to notice but to remember."

 - Edward De Bono

Thanks for visiting and I hope you enjoy a selection of my ideas.


Adobe XD, Advertising, Apple OS X, Branding, Creative Direction, creative thinking, Desktop Publishing, Digital Art, Digital Marketing, Digital Strategy, dtp, Editorial Design, Email Design, Exhibition Design, final cut pro, Framemaker, Graphic Design, HD Film, Health & Safety, Hype, Icon Design, Illustration, illustrator, InDesign, Interface Design, keynote, Photo Editing, Photography, Photoshop, powerpoint, PR, Pre-Press, Retouching, sketch, Teaching / Lecturing, Technical / Functional Documents, Typography, UX/UI, Visual Layout, Visualising

Sector Experience

Advertising, Automotive, Brand Management, Communications, Creative Services, Creative thinking, Design, Digital (SEO, PPC, SEM...), Education, Government, Information & Advice, International, Marketing, Military & Defence, New Media, Photography, Print, Publishing, User training


Guardian Student Newspaper Design Awards 1988, Guardian Student Newspaper Design Awards 1989, MOD Design Awards 2002


2inspire, ABF, BAE Systems, BFSWS, British Army, British Legion, Business Magazines, Country Life Magazines, Department for Education, Eco Bean, Forces Health Promotion, Homestart, Hospex, Jets Academy, KroozeCafe, Leyland Trucks, Ministry of Defence, Ministry of Justice, Multipart, MV Commercial, NATO, RAF, RCN, Relate, SSAFA, Sulzer

On the web
Perm, Freelance, Remote
Skill Level
Senior, Director
English, Ich kann ein bisschen deutsch sprechen.
Creativepool member since 9 June 2015