About me
I have always taken great delight in art from a young age. It was a language for me to communicate with others and a way to express my emotions. The older I got, the deeper I fell in love with design and its impact on people. Because of that, I got my Diploma and Bachelor's degree in Graphic Design, and my master's in Design Management.
I'm now an Art Director with 7 years of experience working in design advertising & marketing. My responsibilities involved writing briefs, consistent supervision of a design team to develop various campaigns, events, and activations online and offline, producing and selling ideas with high standards within budget, schedule and deadline, making important decisions quickly, mentoring and coaching junior designers, to further enhance their skills in adobe programs, presentation skills and self-esteem.
I also have 3 years of experience in design research. I was responsible for conducting thorough research using a human-centred design to explore and evaluate a product/ service, analysing research data using qualitative and quantitative research, presenting findings, and creating the best design recommendations and approaches. In addition, I was responsible for communicating research findings and providing potential design solutions to the project team through presentations.
I always strive to achieve my goals and dreams as I want to become a benchmark to Arab women and inspire them to become what they always dreamt of being. Remind them that they can always accomplish everything in life, knowing nothing is impossible for them. This message is for all women in general: they are strong, independent and capable of achieving so much in life and making a difference.
Areas of expertise: Layout & Content Design, Time Management, Pitching Ideas, Branding & Identity, Design Leadership, Content Strategy, Design Research, and Problem Solving.
Skills
After Effects, Analysis, Brain storming, Brand / Logo Design, Campaign Planning, Communications, Creative Direction, Digital Strategy, Exhibition Design, Graphic Design, Photoshop, Presentation, Problem Solving, Project Design, Research & Development, Team Management, Web Design