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About me

Over the past 10+ years, I've worked agency-side and in advisory roles with global brands, developers and government-adjacent organisations across Europe and the Middle East. My work typically sits upstream; shaping positioning, narrative systems, brand architecture and experience principles, then partnering closely with creative, media and delivery teams to ensure strategy translates into effective, real-world outcomes.

I've led strategy for complex, multi-asset environments including destination brands, hospitality and lifestyle ecosystems, and organisations navigating growth or change. This often means acting as a brand guardian across multiple stakeholders and touchpoints, balancing global ambition with local cultural nuance while maintaining coherence and clarity.

I'm comfortable working with senior stakeholders from founders and C-suite leaders to public-sector teams, helping turn complexity into clear direction and confident decision-making. What clients and teams value most is my ability to bring structure, judgement and momentum to ambiguous situations, without overcomplicating the work.

Alongside my professional work, I run transformational expeditions (including Kilimanjaro), guide groups through high-pressure environments, and write regularly. I'm also currently exploring an AI-led wellbeing product focused on behaviour change and resilience.

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Lush.VFX

United Kingdom

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Ananya Gupta

Footwear Designer, -

India

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Jonny Severn

Design Strategy - Expert Designer & Animator, CEER

Saudi Arabia

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Whistlejacket

United Kingdom

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226

Javier Medellin Puyou

illustration, Lemonade Illustration Agency

Mexico

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Jane Kott

Creative Director, goodloan.ai

United States

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Felipe Braz Costa

Executive Creative Director, Edelman EMEA

Spain

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Anastasiia Zaesenok

2d Animator, Illustrator, Freelance

United States

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Tony Lalau

Creative Director, Bottomline post-production

United Arab Emirates

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Novagram

United Kingdom

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Beyond Borders Media

Netherlands

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Tremebundo Studio

Illustration and Desgign Studio, Tremebundo Studio

Portugal

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Ebru E

Concept Artist - Illustrator - Visualizer

Turkey

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Deena Davda

Artist, Deena Davda Art

United Kingdom

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Eve Makarova

Packaging Designer, Brand Designer, Self Emplo

United Kingdom

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Durgesh Goswami

Top Rated Brand Designer

India

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Ayman Zahid

Graphic Designer, Freelance

United Kingdom

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Dominik Marcel Kirtaime

Sci-Fi/Fantasy Author, D. M. Kirtaime. Fantasy/Sci-Fi Author

Germany

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Matt Powell

Freelance Graphic Designer, Freelance

United Kingdom

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David Brown

Photographer, David Brown Photography

United Kingdom

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