“It’s always a great strategic and creative challenge to turn around a category, but we believe we managed to find a unique, dish obsessed voice for Finish and a human truth to unveil: as long as people are on the earth, there will be lots of dirty dishes to deal with. And usually a few more than you expected!” from Cal Al-Jorani and Laura Sampedro, Creative Directors at W+K.

Date created: April 2015 2015-04-01T00:00:00+0100
Date published: 3 February 2016 2016-02-03T13:03:10+0000


Cannes Lions

Annual 2016 WinnerFinish "Dishes"Production

Finish "Dishes"