About me

Ricky started his career in Puerto Rico as a copywriter at JWT. He then continued his upward move as Associate Creative Director at Young & Rubicam,VP/Creative Director at Y&R's Miami office, ECD at Zubi Advertising in Coral Gables, and VP/ECD at FCB Puerto Rico. In these past eleven years, Ricky has been the driving force behind successful campaigns for Coors Light, Kraft, Coca-Cola, Honda and RadioShack, among others.

Named by Advertising Age as one of the top 4 creative directors in the U.S. Hispanic market, Ricky's work has won top honors at prestigious international award shows such as Clio, New York Festival, FIAP, the One Show and Cannes Lions.

Ricky is now Partner and Chief Creative Officer at Oneightyº in Puerto Rico.