. . .

About me

If you have a maddening business itch you desperately need to scratch, the Cheddar Creative team are here to help. No need for "up a bit, right a bit", we'll find the exact spot to make you go "Mmmmmm..."

Now more than ever, businesses must focus on the needs of their users and customers if they're to create and retain a competitive advantage and make a positive difference. At Cheddar, we use the principles of design thinking and UX/UI design to craft the most engaging, delightful and impactful brand strategies and online experiences for ambitious businesses of all shapes and sizes. We take a holistic approach to CX and use creative thinking to solve problems, explore new opportunities and build sustainable brands.

I've spent most of my career agency-side working with a diverse range of clients; from local SMEs to global luxury travel brands, well-known online retailers, blue-chip financial services companies and highly-regarded educational institutions. I've also found success as an independent filmmaker, producing Raindance winner and multiple British Independent Film Award nominee Exhibit A, which the BFI's Sight & Sound magazine called "a masterpiece of gradually escalating horror."

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