About me

Hi there,

I'm an experienced creative leader looking for a new opportunity. A project where I can make a tangible difference, help win new business, produce outstanding work and energise the creative process throughout an agency. Putting modesty aside for a moment, I think I'm pretty good at what I do and just as importantly I enjoy doing it.

I've bags of experience above and below the line for international B2C and B2B blue chip clients and along the way picked up a fair few awards including an MAAW Best in the World Globe and IPM Grand Prix.

Connecting customer insights to ideas is what really gets me going. And, although I may spend more time hanging out in planning than I used to, you'll also find me in front of a mac or working with the most junior members of the creative team.
I champion simplicity of thought and articulation, creative strategies that connect seamlessly across channels, crafted to maximise interest and ultimately engagement.

Headline Experience

- Over 20 years within Integrated, Digital and Creative Technology agencies.
- Over 13 years at Creative Director and above.
- That means, 360° Campaigns, Websites, Digital Experiences, Mobile Apps, Augmented and Virtual Reality, Digital Products, Social, TV and Radio.
- Recent involvement in NFT strategy and creation, as well as strategy around how brands should react to a future Metaverse.

Creative Philosophy

- Great work comes from simplicity of thought, fuelled by research, data and instinct, delivered with imagination and style.
- A strong believer in an audience first approach.
- Always learning - new ideas, new technologies, new ways to tell a brand story.

Creative Skills

- Great Creative Strategy, Brief Distillation and Concepting skills.
- Excellent Communication and Presentation skills.
- Advanced with Adobe suite - Happy to visualise and artwork for online and offline delivery, taking work from start to finish.
- Experience UI and UX, skilled with Adobe XD and UXPin, working knowledge of Figma and Sketch.
- Understanding of 3D, Animation, Motion Graphics, Video Production and Sound Design as well as Game Engine Development (Unreal Engine and Unity).

Leadership Style

- I believe that a strong culture of collaboration, respect and teamwork will take creativity to a level beyond that of a collection of outstanding individuals.
- I'm never shy to offer an opinion or challenge to make things better, but I do so with sensitivity and emotional intelligence - always with the goal of producing the best possible work.

Client and Management Approach

- I'm very client friendly, adept and helping to develop briefs, receiving and evolving feedback and sniffing out opportunities
- My previous experience as a business owner helps me recognise and understand an agency's wider business goals.
- I enjoy working with Client Service, Strategy and Production departments to deliver outstanding work that we can all be proud of.

Richie's work

Showreel Video Wall

PURINA Petcare Website Redevelopment

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