About me

Hi there,

I'm an experienced creative leader looking for a new opportunity. A project where I can make a tangible difference, help win new business, produce outstanding work and energise the creative process throughout an agency. Putting modesty aside for a moment, I think I'm pretty good at what I do and just as importantly I enjoy doing it.

I've bags of experience above and below the line for international B2C and B2B blue chip clients and along the way picked up a fair few awards including an MAAW Best in the World Globe and IPM Grand Prix.

Connecting customer insights to ideas is what really gets me going. And, although I may spend more time hanging out in planning than I used to, you'll also find me in front of a mac or working with the most junior members of the creative team.
I champion simplicity of thought and articulation, creative strategies that connect seamlessly across channels, crafted to maximise interest and ultimately engagement.

Headline Experience

- Over 20 years within Integrated, Digital and Creative Technology agencies.
- Over 13 years at Creative Director and above.
- That means, 360° Campaigns, Websites, Digital Experiences, Mobile Apps, Augmented and Virtual Reality, Digital Products, Social, TV and Radio.
- Recent involvement in NFT strategy and creation, as well as strategy around how brands should react to a future Metaverse.

Creative Philosophy

- Great work comes from simplicity of thought, fuelled by research, data and instinct, delivered with imagination and style.
- A strong believer in an audience first approach.
- Always learning - new ideas, new technologies, new ways to tell a brand story.

Creative Skills

- Great Creative Strategy, Brief Distillation and Concepting skills.
- Excellent Communication and Presentation skills.
- Advanced with Adobe suite - Happy to visualise and artwork for online and offline delivery, taking work from start to finish.
- Experience UI and UX, skilled with Adobe XD and UXPin, working knowledge of Figma and Sketch.
- Understanding of 3D, Animation, Motion Graphics, Video Production and Sound Design as well as Game Engine Development (Unreal Engine and Unity).

Leadership Style

- I believe that a strong culture of collaboration, respect and teamwork will take creativity to a level beyond that of a collection of outstanding individuals.
- I'm never shy to offer an opinion or challenge to make things better, but I do so with sensitivity and emotional intelligence - always with the goal of producing the best possible work.

Client and Management Approach

- I'm very client friendly, adept and helping to develop briefs, receiving and evolving feedback and sniffing out opportunities
- My previous experience as a business owner helps me recognise and understand an agency's wider business goals.
- I enjoy working with Client Service, Strategy and Production departments to deliver outstanding work that we can all be proud of.

Who liked Richie's work

Gonzalo Duque

Motion Graphics Designer, GDuque

Spain

Connect

View profile
Creativepool

United Kingdom

Follow

View profile
Terence

Freelance Senior Experience Designer / Illustrator

United Kingdom

Connect

View profile
Javier Ferrán

Art Director, Ferrán Studio

Spain

Connect

View profile
Chris Lynch

Storyboard artist, Orangejuice Advertising Ltd.

United Kingdom

Connect

View profile
Nigel Evans

Senior designer, Arnold Jones Associates Design Ltd.

United Kingdom

Connect

View profile

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.

Who liked Richie's work

Gonzalo Duque

Creativepool

Terence

Javier Ferrán

Chris Lynch

Nigel Evans