About me

I am a London-based art director and designer with over ten years experience in the creative industry. Currently I'm the Design Director at Brandwidth, a digital innovation agency.

Not your average creative, I worked in Italy for an agency with no English speakers and inadvertently modelled for Vogue!

With an education in design and numerous years working as an art director partnered with copywriters, I have a unique blend of concept generation and being able to translate those ideas through rationalised design thinking.

I have worked across a variety of industries, with clients ranging from Aviva and Barclays to Kia and General Mills, and even the United Nations. My experience covers everything from UX and digital product design to marketing and global advertising. Developing brand strategy and visual identities has been a unifying thread through my career. I have rebranded a variety of businesses from beauty startup to a global financial institution.

What I believe in, and strive for every day, is a strategic creative idea that is solved with rationalised visual thinking.


Art Direction, Brand / Logo Design, Branding, Creative Direction, Editorial Design, Graphic Design, Web Design

Sector Experience

Accounting & Finance, Advertising, Automotive, Banking, Branding, Design, Fashion, Finance, Food & Beverages, Information Technology


student employee of the year


AMF Bowling, Anam, aviva, BAA, Bank of Cyprus, Barclays, Bibby Financial Services, CMC Markets, Haagen Dazs, Housing 21, Kent Reliance, Kia, Mercer, MetLife, Nature Valley, Ongo, Pernod Ricard, Playtex, Shock Absorber, The Foreign Commonwealth Office, The United Nations, Tilney, Toyota, United Nations, Wonderbra

#139 Ranked Design Director
Currently No Recommendations
On the web
Perm, Freelance
Skill Level
Senior, Director
English, Italian
Creativepool member since 24 May 2011