Richard Creative Director /​ Brand-writer

ABOUT

Created this on spec to try and encourage the brand to build awareness of the new model launch - as they'd gone and invested in 30-odd retail sites!

Based on a simple CTA - 'Try it, you might like it' - as the manufacturer is entirely new to the UK market and the so the driving experience untried.

The creative was designed to fun-appeal to the widest possible base - as the EV model was a price-point pitch to the segment and expected to acquire customers from the established (and more expensive) alternatives.

But anyway, the work wasn't taken up and the launch mostly unheralded.

MADEIT CREDITS

  • OniodaClient
  • RichardCreative Director / Brand-writer
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