ABOUT

Created this on spec to try and encourage the brand to build awareness of the new model launch - as they'd gone and invested in 30-odd retail sites!

Based on a simple CTA - 'Try it, you might like it' - as the manufacturer is entirely new to the UK market and the so the driving experience untried.

The creative was designed to fun-appeal to the widest possible base - as the EV model was a price-point pitch to the segment and expected to acquire customers from the established (and more expensive) alternatives.

But anyway, the work wasn't taken up and the launch mostly unheralded.