Reflecting the maturity of the brand as it moves towards its fourth year, Zenos Cars was able to secure both new and used car finance offers for prospective buyers and owners - and needed a marketing campaign to bring this to life.
I created the idea of 'monthly enthralments' as a headline that captured the accessibility of a more affordable route to ownership, while underscoring the brand's experience platform of 'living life to the thrill'.
The campaign creative was then executed across a range of digital and physical media. The work included creating print templates, web and social media assets and a suite of online animated spots for search.
I liaised with Santander, Zenos' finance underwriters, during the development to ensure full FSA compliance, and generated the image and copy assets for all materials.
Pro accounts have added benefits for Creativepool members. To get your Pro account go here.
Richard has been a Contributor since 9th February 2017.