It still amazes me (how to put this…) of the number of times I come across a something, the point of (or for) having been forgotten. 

Not that it wasn’t set out. 

But after that, no-one could quite put a finger on what that ‘it’ was. 

The upshot is that ‘it’ becomes the last thing said about it - even if anyone remembers to say it - when it really, really needs to be the first. 

And isn’t it odd (is that the right word?) that getting to the centre of things, getting to the crux, is actually quite hard?

Sometimes it’s because everyone already thinks they know. Spoiler alert. They do. Only it’s not all the same thing.

F’example, people often feel they work for a ‘brand’ in an organisation. But that’s lots of things, including stuff ‘the brands’ values wouldn’t endorse were it an actual thing.

Other times because no one wants to stare at the void that’s at the centre. 

That the vapourware app’s especially useless. That the programme’s just a rehash, going over the same old ground (like those amazingly addictive series about finding UFO’s or BigFoot (feets) that never get to the answer…) 
 
Of course there are things purposed for a purpose, possessed of a single-minded determination to do One Thing Well - but we all know (or have felt the creeping pressure of) other’s well- or otherwise-intentions to take success and try and play add-a-trick. 

Before you can blink your useful go-to has somehow grown another head or five.

The point of it lost. The purposefulness re-purposed to try and solve many things (Swiss Army knives perhaps an exception. I wonder if {sort-of hope} they have roles that follow the tool. Head of Sharp Edges. Department of Gripping Things.)

Not that it can’t be retrieved - collective-memory can be jogged (collective-responsibility aside, it often needs an outsider, especially where everyone else thought someone else had escalated it…)

You just need to ask the right question (or even a wrong one.) 

And to know where to kick.