About me

EMEA Marketing Leader | Integrated Strategy, Digital Transformation & Agency Management | $65M+ Budget Oversight Accross 20+ Brands

I lead marketing strategy and planning across all channels - digital and traditional - managing $65M+ annual investment to deliver measurable growth and brand impact. My remit spans performance marketing, brand campaigns, offline media, and customer experience, while driving digital transformation initiatives that modernise platforms, processes, and data capabilities

Specialties: Integrated Marketing Strategy, Digital Transformation (Data & Platforms), Agency Management, Digital Data, Budget Planning & Forecasting, AI in Marketing, Performance Marketing (PPC, SEO, Paid Social), Offline Media, CRO.

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Richard's achievements

Judging

Richard Petrie has sat on the Creativepool Annual jury.

Annual 2026 Judge Web

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