About me
Richard is UK CEO and EMEA President of Initiative, committed to helping our clients' brands take the initiative in culture. Previously, Richard has led global client relationships for DIAGEO and Burberry, and been Managing Director and Head of Planning for 2 major UK Media agencies.
Richard was named a Campaign Top 10 Planner for five consecutive years and a Top 10 Media Agency CEO in 2018. He is driven by client success and agency growth through strategy and innovation and is passionate about media's ability to transform clients' businesses.
Richard is a founding partner of arteverywhere, and a member of the IPA Media Futures Group.
Skills
communications design, Communications Strategy, Digital Integration, general management, leadership
Sector Experience
Advertising, Digital (SEO, PPC, SEM...), digital media, media buying, Media Planning
Awards
Campaign Media Award - Winner, Campaign New Thinking Award, Cannes Lions - Silver, Cristal Award - Bronze, Digiday Agency of the Year, Festival of Media Global - Silver, Media Week Award
Clients
Amazon, Beko, Boeing, Canada Goose, Carlsberg, Converse, Destination Canada, Lego, LV= Insurance, M&G Investments, Patek Philippe, Quorn, Revlon, Storck, Value Retail