About me

Passionate creative leader and advertising nerd, specialising in copywriting, brand tone of voice, and multi-channel marketing. Creatively minded but strategically pedantic and commercially driven, I'm obsessed with well-executed storytelling. Adept at leading and mentoring creative teams, I'm a big believer that insight-led, biscuit-fuelled (choccy Hobnobs please) collaboration is the key to great creative, underpinned by diverse, representative people.
Currently Creative Director & Head of 4Voice at Channel 4. Member of The Collective and committee member of 4Womxn - Channel 4's ethnic diversity and gender equality ERGs, respectively.
I judge for various awards bodies to indulge my love of portals.

Also Co-Founder and Director of Good Guy Films because who needs sleep.

Skills

Advertising, Audio, Branding, Broadcast, Copywriting, Creative, Creative Direction, Marketing, Marketing Strategy, Script Writing, Strategy Planning

Sector Experience

Advertising, Audio / Visual, Broadcasting, Film (Feature), Marketing

Awards

Cannes Lions - Bronze, Creative Circle Award - Gold, Eurobest Award Bronze, Global Entertainment Marketing Academy Gold, Golden Drum Award - Gold, Spotify Advertising Hits Gold