About me

I'll keep this short(ish).

I've been working in the advertising and marketing industry for over 25 years. From starting out in London as a copywriter, I went on to lead departments, and eventually co-own an award-winning agency in Newcastle. I began freelancing in 2014 and have since worked with clients in the UK, USA, Germany, France, Finland, Hong Kong, New Zealand, Australia and Dubai.

From helping relaunch the iconic Mini, to launching the fintech disrupter, Atom Bank, to writing the world's first live-odds TV ad for Bet365 - I've been given some amazing opportunities.

When it comes to copywriting, I'm highly experienced B2C and B2B marketeer. Whether it's short copy, long copy, social or scripts you can count on me to deliver your messaging in the right tone of voice for your brand. I've won plenty of awards along the way, but much prefer to have a happy client than a gleaming gong.

My most recent long-term freelance stint has been with adam&eveDDB / cain&abelDDB which was an absolute blast.

Skills

Advertising, concepts, Content, Copywriting, Creative Direction, CX copy, Direct Mail, Email Marketing, Marketing, Script Writing, SEO, UX copy

Sector Experience

Advertising, Communications, Marketing

Awards

DMA Award Gold, FEDMA, Fresh Award - Gold, Fresh Award - Silver, Roses Design Award, The Drum Award

Clients

AiA, Atom Bank, Avanti, BBC, bet365, BMW, British Gas, Canon, Deliveroo, ESSO, Greggs, HSBC, MINI, Newcastle Brown Ale, PFIZER, Tesco, The Economist, Unibet, World Wildlife Fund