ABOUT

Xantium is an international quantitative investment firm with offices in London, New York, Salt Lake City and Abu Dhabi. Our work for the firm has been to reimagine their overall brand, web presence and internal documentation.

The entire project began by embracing the existing corporate identity which we admired hugely and felt was a bridge to a new way of thinking about Xantium. To build out the branding, we deconstructed the identity and ‘visually exploded’ it, inspired by the code and mathematical theory that the firm works with every day. We then created a series of gentle, pulsating animations of this graphic concept that creates a way of guiding the user throughout the new website.

In addition we worked with photographer Philip Vile to rethink the way Xantium presents its team, creating a library of imagery to bring its outstanding people to the heart of everything we’ve done.