ABOUT

With over 300 transactions across five international hubs, ICON Corporate Finance is a rare beast in the M&A world, a global investment bank that consistently delivers maximum shareholder value.

We worked with ICON on a complete brand transformation, starting with their core identity. We created an entirely new visual language featuring smooth, flowing lines that twist and swirl within a circular form, suggesting global connectivity.

Online, we delivered one of our most significant digital projects, building a comprehensive platform around two key user pathways: ‘get acquired’, or ‘get funded’. We brought the branding to life with custom videos, animated vector graphics and vibrant backdrops, while maintaining crystal-clear information architecture.

The final piece was perhaps the most complex: redesigning 65 PowerPoint slides used by their sales teams. Working directly with ICON’s deal directors, we transformed these into muscular business development tools that look fantastic while supporting their positioning as master dealmakers.

The result is a unified brand system that matches the calibre of business ICON has always been, offering visual credibility that works as hard as their deal team.