About me

Richard Bagnall is a global leader in PR and communications measurement and evaluation, with over 30 years' experience building companies and advising international clients. He has led several of the world's outstanding media intelligence and communications evaluation businesses, including Metrica, Gorkana, PRIME Research, and CARMA. Richard now leverages this extensive experience at Comms Clarity Consulting which he co-founded. Comms Clarity advises leaders of PR agencies, in-house comms/PR teams, and media intelligence companies across a variety of different use cases including implementing best practice research, evaluation, and insights, improving organisational efficiency, and scaling businesses effectively.
For over a decade, Richard has advised the UK Government's Strategy & Evaluation Council on Departmental best practice for communications evaluation and co-authored the Government's Digital Communications Capabilities Review. He has been highly involved with global media intelligence professional association AMEC since its inception in 1996, leading the organization as its Chair for six years across three terms of office. Richard has been instrumental in creating several of AMEC's best practice resources, including leading the development of the Integrated Evaluation Framework, a communications evaluation process recognized globally as best practice and used by thousands of organizations worldwide, AMEC's PR planning guide and AMEC's Measurement Maturity Mapper.
Richard has been awarded Fellowship by each of the CIPR , the PRCA and AMEC. His career long commitment to improving the meaningful measurement and evaluation of communications has seen him recognised multiple times for lifetime achievement, including the Chartered Institute of Public Relations (CIPR) President's Medal for outstanding contribution to the public relations industry, Provoke Media's SABRE Award for Outstanding Individual Achievement, AMEC's Don Bartholomew Award for services to the industry, and induction into the USA's PR News' Measurement Hall of Fame.