About me

I'm Rich Denison Gay; director, CD, and founder of Act of God Studio.

We make commercials and branded content for independent creative agencies. The kind of work that muscles its way to the front of the reel, keeps your best clients buzzing, and makes your client's client call to say thank you (or dm you on Slack at the VERY least).

We live for finding the wit and humour in a brief - making brands funny without making them look try-hard, which is trickier than it sounds and rarer than it should be.

Selected credits: Saturday Night Live UK idents. HMRC Self Assessment (yep, we made the tax office funny. You're welcome). Audi: The Pursuit. Deliveroo Family Dinneroo (CD, via Sky Commercial). Volvo. eBay. ELF Make Up. People's Postcode Lottery.

Act of God works with a curated collective of directors, hand picked to fit each brief. Full end-to-end production - from treatment through to broadcast-cleared delivery. No unreliable freelancers. No panicked 11pm calls. And absolutely no work that needs an apologetic footnote.