. . .

About me

Award-winning Creative Director and Copywriter with 15+ years of experience.
I believe brands can be a real part of people's lives. My goal is to help make that happen by pushing creative boundaries, giving voice to different perspectives, using tech to support communities, and building ideas that tap into culture. Whether it's through storytelling, strategy, or innovation, I'm all about creating work that connects and sticks.

I've built a career that spans top creative agencies and innovative projects. I'm currently a Creative Director at Peppery (since July 2024), where I lead integrated campaigns and guide creative teams. Previously, I held Creative Director roles at eBrainz (2020) and Purple Cow (), overseeing concept development, storytelling, and brand strategy.

Before stepping into creative leadership, I spent over a decade as a Senior Copywriter—working freelance and full-time at agencies like F/Biz, WMcCann, Mutato, GUT São Paulo, Talent, Wunderman, Africa, AlmapBBDO, Isobar Brazil and Grey Brazil. My copywriting journey has taken me through a wide range of industries and formats, always focusing on bold ideas and culturally relevant storytelling.

I also taught Advertising Creativity at CUCA, helping nurture the next generation of creatives.

Along the way, I've partnered with brands like Itaú, P&G, NIVEA, FIAT, Chevrolet, Jeep, Volvo, RAM, Mercado Libre, Mercado Pago, Samsung, SoftwareOne and VIVO.

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Lucie Lerkkanen

Producer, &Friends

United Kingdom

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Paul Robson

Creative Artworker, APS Group Limited

United Kingdom

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Derry Birkett

UX / UI Digital Product Designer, Freelance

United Kingdom

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Danny Ruspandini

Print, UI & Digital Designer, Freelance

United Kingdom

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Artashes

Frontend Developer / UI Designer, Neticon

Italy

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Pavel Bolo

Senior Product Designer, Juno Inc.

Israel

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FDP Group

United Kingdom

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Ellie Franklin

Digital Design/Development

United Kingdom

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Antoniya

Senior Graphic Designer

United Kingdom

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Abiola Famuyibo

Design/Advertising

United Kingdom

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Gregory Stewart

Architectural Designer

South Africa

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Xvision Consulting AS

Norway

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Conker Design

United Kingdom

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BERT

Netherlands

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Mmaphala Sinah Mothwa

Graphic Designer, Joren

South Africa

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MikaEL Fekadu

Graphic Designer, MoxieWg

Ethiopia

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Marie O'Shepherd

Art Director | Book Designer

United Kingdom

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Notice Media UK

United Kingdom

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Critical Mass

Canada

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Sean O'kelly

Creative

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