. . .

About me

Award-winning Creative Director and Copywriter with 15+ years of experience.
I believe brands can be a real part of people's lives. My goal is to help make that happen by pushing creative boundaries, giving voice to different perspectives, using tech to support communities, and building ideas that tap into culture. Whether it's through storytelling, strategy, or innovation, I'm all about creating work that connects and sticks.

I've built a career that spans top creative agencies and innovative projects. I'm currently a Creative Director at Peppery (since July 2024), where I lead integrated campaigns and guide creative teams. Previously, I held Creative Director roles at eBrainz (2020) and Purple Cow (), overseeing concept development, storytelling, and brand strategy.

Before stepping into creative leadership, I spent over a decade as a Senior Copywriter—working freelance and full-time at agencies like F/Biz, WMcCann, Mutato, GUT São Paulo, Talent, Wunderman, Africa, AlmapBBDO, Isobar Brazil and Grey Brazil. My copywriting journey has taken me through a wide range of industries and formats, always focusing on bold ideas and culturally relevant storytelling.

I also taught Advertising Creativity at CUCA, helping nurture the next generation of creatives.

Along the way, I've partnered with brands like Itaú, P&G, NIVEA, FIAT, Chevrolet, Jeep, Volvo, RAM, Mercado Libre, Mercado Pago, Samsung, SoftwareOne and VIVO.

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Following

Nice Shoes

United States

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Eromav

United States

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Unified Theory

United States

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Noformat

United States

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Ester Digital

United States

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PRESENT FILMS LLC

United States

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Zaptech Solutions

United States

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Wallace Church & Co.

United States

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NYrender

United States

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Chelsea Pictures

United States

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H&S

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WIREWAX

United Kingdom

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Hitech CADD Services

United States

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Interbrand

United States

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Ketchum

United States

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Mophonics

United States

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Expedia

United States

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Edelman

United States

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Alvin Ho

Creative Director, VML

Malaysia

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Simone Fiorentino

Graphic Designer

United Kingdom

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