. . .

About me

Award-winning Creative Director and Copywriter with 15+ years of experience.
I believe brands can be a real part of people's lives. My goal is to help make that happen by pushing creative boundaries, giving voice to different perspectives, using tech to support communities, and building ideas that tap into culture. Whether it's through storytelling, strategy, or innovation, I'm all about creating work that connects and sticks.

I've built a career that spans top creative agencies and innovative projects. I'm currently a Creative Director at Peppery (since July 2024), where I lead integrated campaigns and guide creative teams. Previously, I held Creative Director roles at eBrainz (2020) and Purple Cow (), overseeing concept development, storytelling, and brand strategy.

Before stepping into creative leadership, I spent over a decade as a Senior Copywriter—working freelance and full-time at agencies like F/Biz, WMcCann, Mutato, GUT São Paulo, Talent, Wunderman, Africa, AlmapBBDO, Isobar Brazil and Grey Brazil. My copywriting journey has taken me through a wide range of industries and formats, always focusing on bold ideas and culturally relevant storytelling.

I also taught Advertising Creativity at CUCA, helping nurture the next generation of creatives.

Along the way, I've partnered with brands like Itaú, P&G, NIVEA, FIAT, Chevrolet, Jeep, Volvo, RAM, Mercado Libre, Mercado Pago, Samsung, SoftwareOne and VIVO.

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Emily Jeffrey-Barrett

Founder, Among Equals

United Kingdom

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Alexandros Tzallas

Creative Artworker, Green Cola

United Kingdom

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Pete Murgatroyd

illustrator, Murgatroyd

United Kingdom

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Vijay Solanki

Web Designer / Graphic Designer, Arise Infoway

India

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Stephen Ludford

Design Director, Trapeze Creative Ltd

United Kingdom

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Constantin Paschou

Visual Artist, Freelance

Greece

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Born Licensing

United Kingdom

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Fabio Seidl

Director, Global Creative Development, META

United States

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Michael Ventura

Founder & CEO, Sub Rosa

United States

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RedSofa London

United Kingdom

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Bruno Costa

Partner & Design Director, FAAADE

Spain

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Syncsmith

United Kingdom

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Gary Compton

Photographer, Gary Compton Photography

Australia

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Future Publishing

United Kingdom

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AmazeRealise

United Kingdom

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Creativepool

United Kingdom

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Daniele Fiandaca

Co-founder, Creative Social

United Kingdom

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United Kingdom

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Becky

Founder, Plain:ai

United Kingdom

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VCCP

United Kingdom

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