. . .

About me

Award-winning Creative Director and Copywriter with 15+ years of experience.
I believe brands can be a real part of people's lives. My goal is to help make that happen by pushing creative boundaries, giving voice to different perspectives, using tech to support communities, and building ideas that tap into culture. Whether it's through storytelling, strategy, or innovation, I'm all about creating work that connects and sticks.

I've built a career that spans top creative agencies and innovative projects. I'm currently a Creative Director at Peppery (since July 2024), where I lead integrated campaigns and guide creative teams. Previously, I held Creative Director roles at eBrainz (2020) and Purple Cow (), overseeing concept development, storytelling, and brand strategy.

Before stepping into creative leadership, I spent over a decade as a Senior Copywriter—working freelance and full-time at agencies like F/Biz, WMcCann, Mutato, GUT São Paulo, Talent, Wunderman, Africa, AlmapBBDO, Isobar Brazil and Grey Brazil. My copywriting journey has taken me through a wide range of industries and formats, always focusing on bold ideas and culturally relevant storytelling.

I also taught Advertising Creativity at CUCA, helping nurture the next generation of creatives.

Along the way, I've partnered with brands like Itaú, P&G, NIVEA, FIAT, Chevrolet, Jeep, Volvo, RAM, Mercado Libre, Mercado Pago, Samsung, SoftwareOne and VIVO.

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James Wright

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United Kingdom

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ESL Teacher in South Korea, None

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Aaron O'Driscoll

Graphic Designer, none

Ireland

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Catia Penas

Graduate Designer, none atm

United Kingdom

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Nick Gripton

Illustration, Animation, Games Design & Art Direction, Freelance

United Kingdom

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David Gibbs

Creative/Art director ATL, BTL & Social, Freelance

United Kingdom

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Pemberton & Whitefoord Design Consultancy

United Kingdom

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Mari Albuquerque

Creative Director, DAVID

Brazil

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Sidney Freitas

Copywriter, Talent Marcel

Brazil

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Lucas Arantes

Creative Copywriter

Brazil

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Bruno Dias

Freelance Copywriter, Spark44

Brazil

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Luis Rombino

Copywriter, VMLY

Brazil

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Carlos Eduardo Andrekowisk Filho

Copywriter

Brazil

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Raphael Valenti

Copywriter, AKQA

Brazil

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Benny Hirsch

Copywriter, WMcCann

Brazil

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Augusto Correia

Creative Director

United Arab Emirates

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Carlos Karan

Creative Art Director, VMLY

Brazil

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Marcelo Ferreira

Creative | Art Director, The Heart Comunicação

Brazil

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