. . .

About me

Award-winning Creative Director and Copywriter with 15+ years of experience.
I believe brands can be a real part of people's lives. My goal is to help make that happen by pushing creative boundaries, giving voice to different perspectives, using tech to support communities, and building ideas that tap into culture. Whether it's through storytelling, strategy, or innovation, I'm all about creating work that connects and sticks.

I've built a career that spans top creative agencies and innovative projects. I'm currently a Creative Director at Peppery (since July 2024), where I lead integrated campaigns and guide creative teams. Previously, I held Creative Director roles at eBrainz (2020) and Purple Cow (), overseeing concept development, storytelling, and brand strategy.

Before stepping into creative leadership, I spent over a decade as a Senior Copywriter—working freelance and full-time at agencies like F/Biz, WMcCann, Mutato, GUT São Paulo, Talent, Wunderman, Africa, AlmapBBDO, Isobar Brazil and Grey Brazil. My copywriting journey has taken me through a wide range of industries and formats, always focusing on bold ideas and culturally relevant storytelling.

I also taught Advertising Creativity at CUCA, helping nurture the next generation of creatives.

Along the way, I've partnered with brands like Itaú, P&G, NIVEA, FIAT, Chevrolet, Jeep, Volvo, RAM, Mercado Libre, Mercado Pago, Samsung, SoftwareOne and VIVO.

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Chloe Adams

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Claire

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United Kingdom

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Alex

Author

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Adam Stanley

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United Kingdom

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Jonathan Yadin

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Fernando

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Italy

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Gabriella Rose

Art Director, Freelance

Spain

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Razvan Capanescu

Global Executive Creative Director, Inside Ideas Group

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Brian Murray

Chief Creative Officer

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Carlos Guerra

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3

Pancho González

Co-Founder & Chief Creative Officer, Inbrax Chile

Chile

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Istvan Bracsok

Chief Creative Officer / Founder, White Rabbit Budapest

Hungary

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Peter Dean FRSA

Founder, Novagram

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The Virtu Group

United Kingdom

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Emma

Freelance Design and Art Direction

United Kingdom

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