Ricardo's work

Ricardo is a player of the creative evolution that is transforming the healthcare communications. In 20 years of advertising, Ricardo has already attended brands like Microsoft, Intel, GM, J&J, Unilever, and Motorola, in agencies like DPZ, McCann and Babel, winning medals in all the international awards. During this period, his passion for tech and science made him a specialist in health advertising. In 2016 he joined Ogilvy Sao Paulo to attend clients such as Merck, Roche, and GSK, among others. For him, there's an extra mission for the jury members of Health, Wellness and Pharma - "We're building a new category that needs to attract creative talents and The One Show is the perfect setting to showcase the world's most compelling work".