About me

After surviving a painful career as a telecommunications attorney and a brief stint as a photojournalist, I decided to work with advertising. Eight years later, I'm still happy with that choice.

My favorite thing in advertising is bringing an idea from a one-line concept — say, "a coffeemaker for dogs!" — to a full strategic & creative presentation and then a well-executed campaign.

I currently like: Greece, birdwatching, Barbican Centre, urban cycling, Goodreads, promising I'll draw more, Spotify, gourmet burgers, Boston Celtics, overpriced notebooks and Google Home.

Ricardo's articles

Behind the Idea: Restoring Faith for ŠKODA

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.