About me

Rey has more than 20 years industry experience, having led teams to award-winning creative and effective work in VMLY&R, Dentsu, BBDO Guerrero, Leo Burnett Manila, and Basic Advertising. He has handled the biggest local, regional, as well as global brands, ranging from telecommunications, to automotives, retail, food and beverage, electronics, beauty and wellness, and various advocacies.

Ranked as the number 1 Creative Director in the country, Rey has consistently placed as one of the top creatives in Campaign Brief Asia's list of hottest creatives. He has led his former agencies to win Campaign Agency of the Year awards, on top of growing businesses and revenues. Rey has also done the rounds as jury member in various international and local awards circuits.

Most recently, he has served as President of the Creative Guild of the Philippines and has spearheaded the launch of CreativeFest NOW! - the country's first ever, all online event featuring some of the biggest names in advertising, and in creative disciplines all over the world.

Gamer, content creator, musician, and comic book enthusiast - Rey maintains a host of secret identities: writing comics, releasing music online, forming bands (6 at the last count), and being chief songwriter and music producer for Mistula, the Philippines' first and only virtual band, of which he is co-founder and co-creator. Also, he plays in tournaments as well as online matches in the Street Fighter servers. Challengers welcome.