Rey Tiempo Chief Creative Officer

ABOUT

To reach Honor Of King’s most hardcore fans and serious players, we didn’t need to build an infrastructure to hold tournaments. Instead, we partnered with an already existing and established brand, with a nationwide footprint and a guaranteed following with its own fanbase – McDonald’s. With the Tempest Cup, we turned a normal, fast food lovers’ space, a McDonald’s store, into an esports tournament arena – the official venue for a major offline tournament, for the biggest mobile game to hit the market. For the first time ever, one of the country’s biggest QSR chains, with branches nationwide, served as the official venue for a major HOK tournament. Ensuring the most hardcore players that a tournament venue is always within reach – as long as there’s a McDonald’s nearby.

AWARDS

Kidlat Award

MADEIT CREDITS

  • Level InfiniteClient
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