About me

I'm a Senior Creative Designer with more than a decade of experience shaping brands, digital ecosystems and visual systems across advertising and product environments.

My career started in Bogotá at San Francisco Creative Studio, where I worked on social impact campaigns and community-driven initiatives. Soon after, I joined Sancho BBDO, one of Colombia's leading agencies, where I helped launch Quadi, a digital agency within the Sancho Group, and later became Art Director for the Nutella account, shaping the brand's visual direction for local campaigns.

I later joined Y&R during a transformative moment for the agency, helping establish its digital capabilities and witnessing its evolution into VMLY&R. Being part of teams building new structures and new ways of working has been a recurring theme throughout my career.

In 2019, after returning to my hometown Cali, I co-founded the local chapter of Ladies, Wine & Design, creating a space for women in the creative industry to connect, learn and support each other. The community quickly grew into a strong network of designers and creatives in the city.

One of the most meaningful milestones in my journey was being selected for the Cannes Lions See It Be It LATAM program in 2022, where I connected with inspiring women across the region and expanded my perspective on creative leadership.

Today I work with Publicis Global Delivery, collaborating with global agencies such as Razorfish and FKA on large-scale digital ecosystems. I contribute to the evolution of , shaping visual direction, editorial structures and scalable UI systems for a global platform used across multiple markets.

Alongside my design systems work, I actively integrate AI-generated visual assets and creative experimentation into my practice, producing imagery and visual explorations that support ideation, concept development and emerging digital products.

I currently work remotely from Filandia, Quindío, Colombia, collaborating with multidisciplinary teams across different regions.

Alongside my professional work, I'm deeply interested in creative communities, emerging technologies and the intersection between intuition, storytelling and design craft.

Skills

Advertising, Brand / Logo Design, Branding, Content, Digital Marketing, Digital Strategy, Email Design, Graphic Design, Marketing Strategy, Motion Graphics, Team Management, UX/UI

Sector Experience

Advertising, Arts, Audio / Visual, Brand Management, Branding, Communications, Education, Marketing

Awards

See It Be It LATAM 2022 by Cannes Lions

Clients

Audible.com, Cars.com, Colegio Bennett, Comfandi, Ferrero, Itau, jeep.com, nutella, PepsiCo, Stellantis, Subway