# Captioned By Cava : Social Activation
Everyone loves posting on social media. But when it comes to writing captions, the struggle is real. Enter #CaptionedByCava, the world’s first caption writing service. In line with the brand’s Open Up positioning, we encouraged users to put themselves out there and send us their photos. In exchange, we provided them with an expertly crafted caption, all in real time.
American Advertising Award