About me

I build brands, audiences and businesses as a specialist in audience-led marketing, brand communications and content marketing with specific experience in digital channels and its relationship within the marketing ecosystem. This includes social media, content strategy and insights. Extensive experience in interpreting brand in digital and the interplay of content in all channels with user experience.
I have sat in senior management and director level roles across client, publisher and agency which gives me a unique understanding of the end to end strategy and implementation of marketing initiatives across the entire digital landscape.
Experience from across a range of B2C and B2B industries including: telecommunications; alcohol, FMCG; travel and tourism; consumer healthcare; not for profit.
Specialties: business management, digital brand communication; branded content/content marketing strategy and execution; social media strategy and execution, audience-led digital marketing s