About me
Those who know her would describe Renata as a "restless ass" due to her energy, desire to discover, to be around, to travel and get inspired. After graduating in industrial design at the IED in Rome she continued with a master's degree in Design and Production of Packaging in Barcelona (ELISAVA) where she lived for seven years and worked for brands such as Carolina Herrera, Comme Des Garçons, Custo, Angel Schlesser and Armand Basi. She finished as well a master's degree in Cool Hunting at the Central Saint Martin in London where she enhanced her strength, interest and sensibility for luxury, trends and anything limited editions especially focused in beauty & fragrances. She is able to express here explosive creativity and passion both in packaging and retail/point of sale animation. Renata's passion has become her leitmotif after spending almost two years in NYC working as Art Director & Designer for clients such as Viktor & Rolf, Diesel and Ralph Lauren in different agencies, including Nicolao Studio Inc. and Evol Design LLC with whom she still works today. After that she moved to Paris for one year. In this time she started to collaborate with Fauchon Paris with three new collections of perfumated teas and with the entire redesign of the chocolates and confectionery. In this year in Paris she also started to be part of the creative family in Pierre Katz Agency with whom she still works today as a freelance designer.
Skills
Art Direction, Beauty and Luxury, Limited edition, Packaging Design, Point of Sale Design, Retail Design
Sector Experience
Design, luxury, Packaging, Point of Sale