About me

I'm a creative and strategic production leader with over a decade of experience driving creative excellence and business growth. As Head of Production, North America at GUT, I've played a central role in the agency's evolution, helping grow our HQ and successfully launch offices in Los Angeles, New York, and Toronto.

Born and raised in São Paulo, I began my career at Ogilvy before joining DAVID São Paulo, where I worked on global accounts that eventually brought me to the . My career spans award-winning campaigns for some of the world's most iconic brands, including Burger King, Kraft-Heinz, Coca-Cola, Google, and AB InBev.

Over the years, I've built and led high performing teams, produced globally recognized work, and contributed to campaigns that, together, have earned more than 115 Cannes Lions, including a Titanium Grand Prix, alongside honors from the Clios, D&AD, One Show, and The ANDYs.

I lead with empathy, clarity, and purpose, believing that great work begins with a strong team and a shared drive to make the impossible happen. To me, production isn't just about execution - it's about building trust, elevating ideas, and helping creative thrive in the real world. I believe a producer's impact goes far beyond delivery, and I'm committed to reshaping how the industry sees our role.