About us

Recipe was founded by three
 childhood friends, Jim Yorath, Dan Jacobs and Ed Glover,
 united by a core set of values and one driving force: clients shouldn’t have to compromise.

They developed their own way of operating that focused on flexibility, agility and creative pragmatism. The rigidity of typecast roles with creatives on one side of the fence and production on the other, was not for them. Instead they combined these roles and empowered the talented team to manage the process from strategic spark through to market. They ditched industry hierarchies, creating a structure with direct communication between clients and the people they really want to speak to.

The founders built strategy, creative, media and client account management around a production core.

Jim, Ed and Dan are still at the helm, supported by a strong management team comprising managing directors Ali Morgan & Matt Loudon, creative director Matt Waller & planning director Dom Roe. From its humble beginning of three mates working out of a bedroom in Chiswick, Recipe now partners with some of the biggest consumer brands in the world, such as Coca-Cola, P&G and Sky.

Skills

Advertising

Sector Experience

Marketing

Awards

CIPR Best Use of Social Media, DADI's, Social Buzz Award

Clients

777 Casino, 888 Casino, 888 Poker, 888 Sport, Birds Eye, Coca-Cola, Energizer, SmartWater, Wink Bingo

Trade Associations

institute of practitioners in advertising

Achievements
Annual 2018 BronzeBirds Eye #SolidariteaSocial Annual 2019 ShortlistIndependent Agency of the Year Annual 2018 ShortlistSt John Ambulance - C.A.R.E.Advertising: Digital Annual 2018 ShortlistBirds Eye #SolidariteaEffectiveness Annual 2018 ShortlistSt John Ambulance - C.A.R.E.Effectiveness Independent Agency of the Year 2018 Shortlist
Project featured:Powerade - Content Case Study
on 4th November 2016
Project featured:The Year That Was...
on 24th January 2017
Project featured:888poker - Taking Back The Game
on 12th May 2017
Project featured:Veet Sponorships Idents
on 24th January 2018
Project featured:Flopomania
on 12th April 2018
Project featured:Annual 2018 Launch Party - ADOBE
on 23rd May 2018
Project featured:Naysayers
on 17th September 2018
Project featured:Mind. Blown. - Nākd Bars
on 4th January 2019
Project featured:Icon - Coca-Cola
on 31st January 2019
On the web
Founded
2012
Size
11-50 People
Creativepool member since 28 October 2016