Recipe was founded by three
childhood friends, Jim Yorath, Dan Jacobs and Ed Glover,
united by a core set of values and one driving force: clients shouldn’t have to compromise.
They developed their own way of operating that focused on flexibility, agility and creative pragmatism. The rigidity of typecast roles with creatives on one side of the fence and production on the other, was not for them. Instead they combined these roles and empowered the talented team to manage the process from strategic spark through to market. They ditched industry hierarchies, creating a structure with direct communication between clients and the people they really want to speak to.
The founders built strategy, creative, media and client account management around a production core.
Jim, Ed and Dan are still at the helm, supported by a strong management team comprising managing directors Ali Morgan & Matt Loudon, creative director Matt Waller & planning director Dom Roe. From its humble beginning of three mates working out of a bedroom in Chiswick, Recipe now partners with some of the biggest consumer brands in the world, such as Coca-Cola, P&G and Sky.
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