ABOUT
Concept
The project was developed to create a commercially viable British wildlife product collection inspired by UK conservation species. The aim was to create artwork that could translate across multiple retail products suitable for heritage, museum, gallery and visitor attraction retail environments.
The red squirrel was selected due to its conservation importance within the UK and its strong emotional connection with customers.
Execution
Original artwork was created using traditional illustration watercolour art techniques and developed into repeatable surface pattern and product-ready formats.
The designs were applied across multiple product types including scarves, art prints, greeting cards and gift products. Consideration was given to material finish, colour reproduction, scalability and sustainability across different manufacturing methods.
The collection was designed to balance artistic storytelling with strong commercial retail appeal.
Results
The collection successfully translated across multiple product formats and demonstrated strong customer engagement within wildlife and heritage retail contexts.
The project strengthened positioning within wildlife illustration, surface pattern design and heritage retail product development, supporting future licensing and collaboration opportunities.


CLIENT REVIEW
I have worked with Rebecca Christian for over eight years and have always been impressed by the quality and detail of her wildlife-inspired artwork and product ranges. Her work resonates strongly with our visitors, particularly those with an interest in British wildlife, heritage and nature. Rebecca consistently delivers beautifully presented, commercially viable designs that translate well across retail products. She is professional, reliable and easy to work with, and we value the authenticity and storytelling within her work. Her collections offer something distinctive and meaningful for customers looking for high quality, nature-inspired design.
Gallery Shop Manager at The Atkinson Gallery
05 Feb 2026