About me

Writing is something that I've been passionate about for the last 19 years. Whether it's long, short, funny, serious, lateral or literal.

I am currently freelancing at Skype / Microsoft, overseeing external agencies creative work and ensuring they adhere to brand guidelines, as well as upholding creative quality of all work.

I've led teams, nurtured and helped other people with their ideas, and also inspired in countless brainstorms.

My background is advertising, but I've worked across all disciplines, and in various different cities across the world. I've written for the biggest brands and products in London, Riyadh and Dubai and love coming up with new and original concepts — ideas that are unexpected, but respectful to the brand or products' existing tone.

Skills

atl, btl, Creative Direction, Digital Art, poster, Print, Radio, Television, ttl, Writing

Sector Experience

Accounting & Finance, alcohol, Broadcasting, FMCG, Retail, shopper, technical

Awards

new york festivals, Promax Award

Clients

7 Days Newspaper, American Express, Boots the Chemist, British American Tobacco, BSkyB, Cobra Beer, Colmans, De Beers, Diageo, Diet Pepsi, Duracell, First Gulf Bank, Glaxo SmithKline, Goodfellas, Ibn Battuta Mall, kellogs, Khaleej Times, Kinabalu Challenge, Madame Tussauds, Mazda, Microsoft, Nakheel Property, Nestlé, Novartis, Oral B, P&G, Panasonic, PFIZER, Royal Air Force, Sabic, Shell, Sky Arts, Sky Living, Sky Movies, SKY News, Sky One, Sky Travel, Smirnoff, The Daily Telegraph, The Jumeirah Group, The Noodle House, UAE Ministry of Health, Volvo, World Wildlife Fund