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About me

I believe creativity is a force that can shift culture and spark meaningful change. As a storyteller and strategist, I move between advertising, sustainability, and social impact, always looking for the intersection where bold ideas meet real transformation. For three decades I worked at Grupo Globo — the fourth largest media group in the world — and since 2018 I have been at Africa Creative, part of the Omnicom Group. From shaping narratives for global brands to co-founding movements that fight hunger, my work is driven by the belief that imagination is not just about what we make, but about the future we make possible together.

Details

ContractPerm, Freelance

LocationSão Paulo, Brazil

Skill LevelDirector

LanguagesEnglish, French, Portuguese

Tagged Job TitlesStrategy Director, Chief Creative Officer, Sustainability Advisor

Achievements

See all achievements

Recommendations

Currently No Recommendations

Skills

Advertising, Brand Stategy, Creative, Creative Direction, Strategy Planning

Sector Experience

Advertising, Broadcasting, Museums, Sustainability

Awards

Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Grand Prix, Cannes Lions - Silver, D&AD Award - Wood Pencil, El Ojo Gold

Activity

Connections31 Followers35 Following163

Likes0

Creativepool member since 24 September 2025

Raphael's achievements

Site Achievements

Top 25

5 Featured

Featured work

Work picked by the Creativepool editors for the homepage.

Salla 2032

24 September 2025

Let Her Run

24 September 2025

Alexa's Burnout

24 September 2025

The Most Valuable News

24 September 2025

Salla 2032

24 September 2025

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