About me
I believe creativity is a force that can shift culture and spark meaningful change. As a storyteller and strategist, I move between advertising, sustainability, and social impact, always looking for the intersection where bold ideas meet real transformation. For three decades I worked at Grupo Globo — the fourth largest media group in the world — and since 2018 I have been at Africa Creative, part of the Omnicom Group. From shaping narratives for global brands to co-founding movements that fight hunger, my work is driven by the belief that imagination is not just about what we make, but about the future we make possible together.
Skills
Advertising, Brand Stategy, Creative, Creative Direction, Strategy Planning
Sector Experience
Advertising, Broadcasting, Museums, Sustainability
Awards
Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Grand Prix, Cannes Lions - Silver, D&AD Award - Wood Pencil, El Ojo Gold
on 24th September 2025 Project featured:The Most Valuable News
on 24th September 2025 Project featured:Alexa's Burnout
on 24th September 2025 Project featured:Let Her Run
on 24th September 2025 Project featured:Salla 2032
on 24th September 2025