About me

I hate Advertising.
You know the sort. Advertising with that capital "A". Advertising that dumbs it down, shoots low and bludgeons consumers about the face and hands with industrial strength crapola.

I love The Idea.

The irresistible, intoxicating gravitational pull of an idea that communicates and compels and excites and guides products and companies unerringly into becoming, officially, Brands That People Love.
For a bunch of years, I've been doggedly mining and unearthing ideas that do just that. I've seen amazing things happen when somehow you give birth to a fledgling idea and nurture it as it begins its Ripley-turtlesque voyage to possible "Award Show Quality Ad Adulthood". To become Work that moves the needle for the client. Or at least something that doesn't get you fired and you have to move into a shelter.

The point is: I like this crazy business of coming up with ideas that bring clients money and fame. I also like the thought that ideas that bring clients money an