About me

I'm an expert at leading the cross-functional planning, development, Q/A, deployment, and ongoing management of creative digital projects, e-commerce merchandising, and the content management systems used to create and publish them. I specialize in managing the end-to-end of a project life cycle: gathering requirements, writing user stories, leading briefing/kick-off meetings, negotiating and scheduling deadlines, coordinating creative development, stack ranking feature requests & bugs, trafficking approvals, coordinating & performing Q/A, managing delivery/launch processes and conducting post-mortems. I'm highly skilled in connecting merchandising, metadata, content tone, structure, visual appearance, and technical topics with higher level reporting & analysis.

I possess a successful track record of cross-functionally coordinating the global launches (and ongoing merchandising) of digital properties for companies like Shazam, iTunes, Sony, and Sega into new territories, content types & products.


- Leading cross-functional projects and teams in Agile and Waterfall environments.

- Managing and guiding creative resources

- Driving critical issue resolution, managing risk, and reporting status to various levels of stakeholders.

- Metadata management and clean-up

- Taxonomy development and management

- E-commerce, app, website, blog, e-mail and social media production management

- E-commerce & e-mail merchandising

- Content Management System development - gathering requirements from end users, writing user stories, stack ranking priorities, QA, documentation, educating end users, and bug diagnosis/reporting/stack ranking.

- A/B Testing

- Optimization of user experience

- Aligning business requirements

- Developing user flows and use cases

- Data-driven approach to decision making

- Streamlining new production processes


Apple OS, basecamp, Content, Content Management, content management systems, css, google suite, HTML, iwork, jira, microsoft office, project management, rss, Smartsheets, Trello

Sector Experience

apps, Audiobooks, books, E-Commerce, entertainment, games, movies, Music, Podcasting, Radio, Social Network / Community


ABC, American Airlines, CBS, Fox, Google, Hot 97, iTunes, live nation, McDonald, NBC, PBS, Rhapsody, Shazam, Sonos, Universal Pictures, Wells Fargo

Currently No Recommendations
On the web
Perm, Temp-Perm
San Francisco
Skill Level
Creativepool member since 24 July 2016