About me

In my previous position as Web Marketer for ABN AMRO, I managed and provided front end web support for the main ABN AMRO Markets and country sites.

From developmental stage to execution, I have experience in developing and launching innovative user tools and features brought to maximise user experience and encourage investment. I also played an integral part in the complete revamp of the content management system, providing powerful enhanced features giving marketers more scope to update their sites and provide on-the-fly marketing opportunities.

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I have extensive experience in web analytics, identifying and driving conversion rates through data driven marketing, sending statistical reports to country heads and sales teams on visitor behaviour and trends, reporting on how best to optimise the site responding to the needs of the clientele.

The experience and skills gained of working previously in this role has been invaluable and has prepared me for this position. On a daily basis I worked with teams from all over the world (including New York, Germany, Middle East, Hong Kong) and liaised with different teams in London from Sales to Publishing. As a result, I have excellent interpersonal skills and am very results-driven.

I have not only the ability to take on the responsibility of this position immediately, but also the enthusiasm and determination to ensure that I make a success of it.

Thank you for taking the time to consider this application and I look forward to hearing from you in the near future. I am available for interviews immediately.

Yours sincerely

Ramona Farrell