About me

While in the industry, I maybe known for my campaigns and creative leadership; in my building, I'm known as the guy who gets bullied by his Labrador, Frodo. Not that I mind that one bit. For me, work is what happens between Frodo's morning walk and night walk.

Thankfully, there's a lot that could be managed between the two walks.

From the time I took the creative leadership, the DDB Mudra Group became the first Indian agency to be crowned APAC Agency of the Year at Spikes 2022. Ranked in Asia and in the world by WARC, the Group is one of India's most awarded creative companies with back-to-back wins at Cannes Lions from . The Group is recognized as one of the Top 20 Most Effective and Creative Agencies in the world by Effie Index 2020. And the recent Campaign Brief Asia ranking had me as the 4th most-awarded Creative Leader in Asia.

But I'm proudest of the fact that I've mentored some of the best talent in the Industry. Many of whom have worked with me for over 10 years.