About me

Born in Rio, raised around the world.

Rafael has lived in 5 countries, in 4 different continents. That list includes the USA, Germany, England and even China. After 13 years abroad, Rafa returns home as Associate Creative Director at JWT/Blue Hive in São Paulo and later joins the world renowned F/Nazca Saatchi & Saatchi. With a keen eye on the future of advertising and technology, Rafa makes the switch to R/GA SP as Creative Director.

His work has been featured on the cover of Archive and awarded by major international festivals such as Cannes Lions, D&AD, One Show, Clio, NY Festival, London Festival, CCSP, ADFEST, Spikes, amongst others. In 2009, at the age of 26, Rafael was ranked amongst the top 3 copywriters in the world and the No. 1 copywriter in China.

Rafael collects sneakers, tattoos and good stories.


Advertising, Branding, Content, Copywriting, Creative Direction, Digital Marketing, Film, Script Writing, Team Management

On the web
Tagged Job Titles
São Paulo
Skill Level
Senior, Director
English, Portuguese, Spanish
Creativepool member since 17 June 2019