About me

Rafael Reina is the current Chief Creative Officer at de la Cruz with more than 14 years of experience in the Latam market, the Caribbean market, and various Hispanic markets. He was highlighted as the best young creative of Latin America in 2014 by Adlatina, winner of the first Cannes Grand Prix for Colombia in 2016, and is part of the top 30 of LatinSpots best creatives of Latina 2021.
He has worked in different digital areas being applications, websites, video games, e-commerce, AR, VR, social media, A.I, matching learning projects, among other technologies. In addition, he has developed innovation and technology projects for customers such as Burger King, Falabella, ABInBev, Kellogg's, P&G, Coca-Cola, DIRECTV‍, Renault, Infiniti, McDonald's, Philip Morris, Unilever, Samsung, Kia Motors, Visa, Avianca, DHL, M&M's, PepsiCo, Davivienda Bank, Scotiabank, Seguros Bolívar, & Special Olympics, among others.

His work has been recognized in numerous international festivals such as Webby Awards, Cannes Lions, New York Festivals, One Show, CLIO, LIA, FIAP, El Sol, Wave, Ojo de Iberoamérica, Effie Latam, Youtube Awards, Facebook Awards, among others.

He has participated as jury and speaker in the main festivals of the world such as One Show, Cannes Lions, New York Festival, Effie LATAM, El Ojo de Iberoamérica, among others. He is also a mentor and professor of digital and innovation programs at Miami Ad School, The Pub School, Nogma, among others.
Rafael Reina has worked in major digital and creative agencies in the region, such as Proximity, Leo Burnett, Publicis, Digitas, and recently in Ogilvy. During his performance as Chief Creative Officer, de la Cruz - Ogilvy Puerto Rico has managed to position itself as the #1 agency in Puerto Rico according to the "ranking crema" 2019 and among the 20 best Ogilvy offices in the world according to Warc.

Skills

Advertising, Art Direction, Creative, Creative Direction, Digital Art, Digital Marketing, Game Design, Mobile Marketing, Social Media, Web Design

Sector Experience

Advertising, Computing (Software), Creative Services, Entertainment, Fashion, Gaming, Interactive, Retail, Technology