About me

From brand, digital and marketing strategy to business direction, project execution and tactical delivery, I have spent the past thirteen years honing a breadth of contemporary approaches to marketing

on both the brand and agency side.

Building and managing top-flight teams, I have collaborated closely with founders, directors and C-Level executives to effectively drive growth and strategically position businesses and products through

brand and marketing.

Working from both Toronto and London with global clients, I have held leadership roles as a Senior Brand Consultant, Account Director, Media Planner and Digital and Communications Strategist. Launching

brand, design, infrastructure, custom publishing and digital products, I have helped to reinvigorate a host of internationally renowned brands and institutions.

I am currently contracted to direct the development of Fenwick's brand strategy and corporate identity following a restructure of the business which saw nine stores formerly operating autonomously

with varying identities, brought under one master brand.

Key achievements include delivery of a refreshed brand identity (brand marque, colour palette, typeface, brand pattern, art direction). Development and cross-functional implementation of tone of voice inclusive of brand personality, brand positioning, principles, tactical copy and full implementation across the business. And a strategic approach to Own brand products, services and experiences inclusive of food and restaurants.

In my role previous to Fenwick, I successfully grew and oversaw the regional office for international branding and design firm Winkreative. Utilising an adept strategic and interpersonal toolkit,I drove increased revenue year-on-year. Fostering strong client relationships and advancing the core skills of my team, we continuously delivered work to an impeccably high standard, on time and on budget. Working across multiple time-zones with satellite teams in Tokyo, Hong Kong and New York, the Toronto team established a tight knit relationship with the London design team that was core to the agency's overall

expansion. In August 2016 I relocated to the London headquarters, evolving my position to include a global client remit across London, Hong Kong and Canada.

As well, throughout my maternity leave I continued to maintain my accrued skillset, working as a senior consultant for a start-up SME. Building a formidable team from award-winning contributors, we creatively repositioned a project-based recruitment firm in line with today's expectations. Following this work, I was awarded a position on the company's board of advisors.

I am currently pursuing senior level roles leveraging and evolving my in-depth experience in driving both brand and business.